As the Director of Operations for both Makai & Makai Dos Manos, Eddie was responsible for managing the entire internal operations team in execution of programs for such clients as Honda, Intel and T-Mobile. For nine years with Makai, Eddie personally managed and executed a variety of programs including on-premise promotions, sponsorship activation, retail promotions, mobile tours, sampling campaigns, event production and data capture for a variety of clients including Honda, Heineken, McDonald's and Nestlé.

Prior to joining Makai in 1999, Eddie managed on-premise promotions in the highly influential Los Angeles market for such clients as Anheuser-Busch, Jack Daniels, Bacardi and Miller Lite. Eddie grew up in Southern California and graduated from Long Beach State with a degree in International Business & Finance.